It seems like every other day I hear writers talking about building their web presence…
Pontificating on how you’ve got to be on twitter, on Facebook, on LinkedIn, on Google+, have a website, write a blog, etc., etc., etc.… as the King of Siam would say. And there are all the groups associated with whatever your specialty is. In my case, writer’s websites, forums, and discussions I should join, blogs I should follow, and blogs I should blog on.
Recently, I created a Google+ page and invited a fellow writer to join one of my“circles,” as Google calls them. This talented woman is on Twitter, Facebook, and LinkedIn. She alos keeps up a website and blogs. She is multitalented and has worked hard to create a presence for herself on the web.
Anyway, she received my Google+ invite and immediately wrote back wondering if I had a compelling reason for her to set up an account. As she stated, “It’s time-consuming for me to do Facebook & Twitter & blog etc. etc. So I thought I’d ask why you like this Circles thing & why you think I should join.”
Honestly, I wasn’t sure how to respond. The truth, it’s a big wild web out there and I’m still learning out to negotiate it. Below are few thoughts and a few questions I thought I’d throw out for your personal pondering. I’d love to hear your thoughts in return. Here goes…
- Like any effort, I accept that starting out, while building my presence, the time and effort will be greater.
- Should I focus on building two or three really good followings–or do I need more?
- Is there a manual out there that can tell me step by step what I need to do to be successful?
- Finally, how much time should I expect to devote to keeping up this social presence as the years go by?
Of course, there are so many other elements that go into this question; such as, what type of return am I looking for: a New York Times bestseller status or something more modest? Let’s keep it simple. What should one person/one artist be doing to develop a reasonably successful web presence / footprint?
What are your thoughts? Sometimes I’m overwhelmed by it all. Are you?